Apple Pay in e-Commerce By: Kasey Woo & John O'Hern Apple Pay is an online, virtual e-commerce wallet service that was implemented in 2014, which allows individuals with Apple products to engage in transactions at both the retail and online space. In the in-person, brick-and-mortar transactions, individuals bring their Apple product, such as the iPhone or Apple-Watch to the cash register, and verify their information with a Touch ID sensor and a double-click on their devices for final confirmation. Meanwhile, through e-commerce transactions, individuals only have to use Touch ID sensors to verify information at the online checkout on a browser.  Apple Pay brings numerous benefits to a business, who is engaging in the e-commerce space.  Ubiquity Apple Pay is gaining a lot of traction and awareness online. Popular ecommerce websites such as Uber, Groupon, Fandango, Grubhub all accept Apple Pay as the mode of payment, so you are not venturing into new territory by inco...